Google Shows the Importance of Survey Research

On Google's corporate website there is a job description for a "survey research scientist." This shows how important research is to every industry. Corporations utilize research to gain feedback and promote new ideas, products, themes, etc. The role of this particular survey research scientist states they "will have the opportunity to design, execute, and analyze complex surveys across the most important parts of Google's business and products, globally." Emphasizing the importance of "applying the latest research methods to complex surveys and combining results with transactional data to improve understanding."

Requirements of the position are to accomplish the work in a "fast changing business environment" and to collaborate with other analysts, associates, managers, etc. It is necessary to apply statistical methods, apply and research the latest survey methods, work with complex data sets and to COMMUNICATE the findings to a wide variety of colleagues. It is very helpful and encouraging to see that this is a growing field and is essential to the success of any corporation.