Amy's blog discussed how VitaminWater utilized Facebook to conduct an experiment. The company deleted its official website and replaced it with its Facebook page. The company received important information about opinions from consumers regarding their products. A Facebook application called "Flavor Creator Lab" generated increased fans on the company's Facebook page from 400,000 to 981,000. This experimental usage of social media was clearly successful in the case of VitaminWater. This post was really interesting because I had not heard about VitaminWater's extensive usage and reliance on facebook. This example shows the true value and importance Facebook plays in today's communications efforts and success.
Francesca's blog discussed the benfits of using experiments in social media to see how effective, or not, the social media has been for the client. She expressed the ability of PR practitioners to set up an experiment to measure the precise value of social media to the client. This can help practitioners gain insight into utilizng the best social medium to achieve its public relations objectives. I think in today's frenzy of social media, it is best to utilize a combination of social media and not just one. An experiment can be conducted to pin-point a specific social medium as "best" for achieving PR goals, but it seems that unecessary time and effort would be put into this experiment when we already know that a combination of social media is best for communications efforts.
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