Thursday, October 14, 2010

Classmate Comments

On Sacha's Blog she discusses non-profit organizations utilizing unobtrusive research to learn about donaters and why people do or do not donate to the organization. She stated, "By using the unobtrusive methods it will be easier to come up with an estimate of who donates annually." By looking at donations from the past few years we can observe who donates, how much, and how frequently without even speaking to one person. Sacha brings up an interesting point which shows the importance and value of unobtrusive research methods in specific instances.

On Brittany's Blog she also discusses unobtrusive research methods, but focuses on Pandora radio. She uses the program to "research" knew music. Also, musicians can use Pandora to see which channels are popular and see how their channels compare to the popular ones. Also, if musicians are in the same genre they can observe the success of their competitors, as compared to themselves. Brittany says that Pandora "is a simple research tool for all music lovers and musicians." I am a regular Pandora user and never thought of its potential research value before. Brittany made interesting points and tied Pandora to research in a unique way.

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