In an article published in September, Google has competition with Apple. Both Google and Apple are creating their own television programming and system. The two have many similarities, but two major diferences - the price tag. Apple TV is forecasting a $99 cost, while Google TV is estimated to begin at $300. Because of the huge difference in price, Google is starting off at a disadvantage. It will be easier to convince people to consider or even try Apple TV because "$99 is within impulse-purchase range, while $300 is not."
With this imformation, Google can make the necessary changes to target the product to the proper demographic. Also, this initial feedback gives the company time to find out other problems before the product is launched. Google can utilize unobstrusive research to gather additional opinions without doing formalized research. Once the TV launches, Google can hire people to observe consumer reactions to their product. If they people in major electronics stores, such as Best Buy, then this feedback will serve as additional research to modify the product. By hearing what people say about the product while looking at it in the store, Google is getting better information than having a formal focus group where people might not state their true opinions.
Thus far Apple TV is up in the competition. However, there is still much time for Google to figure out what consumers want and how to address these issues with their product.
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