Microsoft Corporation and Yahoo have begun integrating their search engines, Yahoo's search engine has been incorporated in Microsoft's Bing, leaving Google to reap the benefits. An analytical firm, Experian Hitwise, found that the first week of the Microsoft-Yahoo deal, 24% of all searches were done through Bing. But, in August Google's search capacity market share increased to 71.6%. Experian Hitwise accounts this growth for Yahoo users moving to Google, instead of Bing. Previously in 2007, Microsoft's CEO hoped the company would hold 35% of the market share between 2010 and 2012. Since then, Google's market share increased from 54-65% while Microsoft's Bing only rose a few points. American Banking and Market News said that Bing "still hasn't gained any significant traction against Google's search market share."
| Google has been a launched search engine for 12 years. It is a well recognized global brand. The name Google has become such a commonly recognizable brand, that I would consider if a brandnomer. A brandnomer is a brand that becomes the generic term for a product. For example Kleenex for tissues, Band-Aid for adhesive bandages, and iPod for mp3 players. Now, we say "Google it" in place of "look it up online." |
So, what is the reason for Google's growing success, high control percentage of the search engine marketplace, and its vast expansion into most technological markets? One reason I think the corporation is so successful is because one of its ten philosophies is "Great just isn't good enough." The corporate website adds to this point by saying, "We see being great at something as a starting point, not an endpoint. We set ourselves goals we know we can't reach yet, because we know that by stretching to meet them we can get further than we expected....Ultimately, our constant dissatisfaction with the way things are becomes the driving force behind everything we do."
Throughout the semester I will be blogging about Google's success and future expansion in regards to public relations.
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